Categorical Statistics for Communication Research

Categorical Statistics for Communication Research

AngličtinaPevná väzba
Denham Bryan E.
John Wiley & Sons Inc
EAN: 9781118927106
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Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. * Provides techniques for analyzing categorical data from a communication studies perspective * Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels * Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment * Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
EAN 9781118927106
ISBN 1118927109
Typ produktu Pevná väzba
Vydavateľ John Wiley & Sons Inc
Dátum vydania 17. októbra 2016
Stránky 296
Jazyk English
Rozmery 236 x 158 x 20
Krajina United States
Čitatelia Professional & Scholarly
Autori Denham Bryan E.