Pricing Puzzle

Pricing Puzzle

EnglishPaperback / softbackPrint on demand
Yang, Jan Y.
Springer, Berlin
EAN: 9783030507763
Print on demand
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The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.



EAN 9783030507763
ISBN 3030507769
Binding Paperback / softback
Publisher Springer, Berlin
Publication date August 25, 2020
Pages 173
Language English
Dimensions 235 x 155
Country Switzerland
Readership Professional & Scholarly
Authors Yang, Jan Y.
Illustrations 35 Illustrations, black and white; XIII, 173 p. 35 illus.
Edition 1st ed. 2020