Digital Marketing and Future Prospects

Electronic, digital or network marketing, all of which are different names for the same thing, is one of the contemporary methods of performing marketing work that has been able, in the past few years of the current millennium, to leapfrog all efforts and marketing works and their various activities into contemporary directions that are in line with the current era and its variables, by using various advanced tools and methods. And modern technology when implementing marketing operations, especially with regard to marketing communications through multiple media, the forefront of which is tourism marketing to various parties through those media. The Arab countries were not isolated from the developments that the world witnessed in the field of communications, especially the Internet and the marketing services provided by this global network. This book presents the nature of electronic marketing, its development, benefits and methods, and all the technical aspects associated with it, its various forms and basic requirements.