Manga in America

Manga in America

AngličtinaEbook
Brienza, Casey
Bloomsbury Publishing PLC
EAN: 9781472595881
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Podrobné informácie

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.

In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
EAN 9781472595881
ISBN 1472595882
Typ produktu Ebook
Vydavateľ Bloomsbury Publishing PLC
Dátum vydania 28. januára 2016
Stránky 256
Jazyk English
Krajina United Kingdom
Autori Brienza, Casey