I'm Not Like Everybody Else

I'm Not Like Everybody Else

EnglishPaperback / softback
Nealon Jeffrey T.
University of Nebraska Press
EAN: 9781496208651
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Despite the presence of the Flaming Lips in a commercial for a copier and Iggy Pop’s music in luxury cruise advertisements, Jeffrey T. Nealon argues that popular music has not exactly been co-opted in the American capitalist present. Contemporary neoliberal capitalism has, in fact, found a central organizing use for the values of twentieth-century popular music: being authentic, being your own person, and being free. In short, not being like everybody else.

Through a consideration of the shift in dominant modes of power in the American twentieth and twenty-first centuries, from what Michel Foucault calls a dominant “disciplinary” mode of power to a “biopolitical” mode, Nealon argues that the modes of musical “resistance” need to be completely rethought and that a commitment to musical authenticity or meaning—saying “no” to the mainstream—is no longer primarily where we might look for music to function against the grain.

Rather, it is in the technological revolutions that allow biopolitical subjects to deploy music within an everyday set of practices (MP3 listening on smartphones and iPods, streaming and downloading on the internet, the background music that plays nearly everywhere) that one might find a kind of ambient or ubiquitous answer to the “attention capitalism” that has come to organize neoliberalism in the American present. In short, Nealon stages the final confrontation between “keepin’ it real” and “sellin’ out.”


 
EAN 9781496208651
ISBN 149620865X
Binding Paperback / softback
Publisher University of Nebraska Press
Publication date October 1, 2018
Pages 144
Language English
Dimensions 203 x 127
Country United States
Readership Professional & Scholarly
Authors Nealon Jeffrey T.
Series Provocations
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