Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

EnglishQuantity pack
Hooley, Graham J.
Pearson Education Limited
EAN: 9781405853811
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Detailed information

Deals with the process of developing and implementing a marketing strategy. This third edition focuses on competitive positioning at the heart of marketing strategy and includes discussion of the processes used in marketing to achieve competitive advantage.
EAN 9781405853811
ISBN 1405853816
Binding Quantity pack
Publisher Pearson Education Limited
Publication date August 17, 2006
Language English
Country United Kingdom
Readership Professional & Scholarly
Authors Brassington, Frances; Hooley, Graham J.; Piercy, Nigel F.; Saunders, John A.
Manufacturer information
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