Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

EnglishMixed media product
Hooley, Graham J.
Pearson Education Limited
EAN: 9781408200681
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EAN 9781408200681
ISBN 1408200686
Binding Mixed media product
Publisher Pearson Education Limited
Publication date March 2, 2008
Language English
Country United Kingdom
Readership Professional & Scholarly
Authors Hooley, Graham J.; Nicoulaud, Brigitte; Piercy, Nigel F.; Saunders, John A.; Zwart, Robert van der
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