Sovremennaya Reklama Kino I Osobennosti Eye Vozdeystviya Na Auditoriyu | Megabooks SK

Society & social sciences

Sovremennaya Reklama Kino I Osobennosti Eye Vozdeystviya Na Auditoriyu

RussianPaperback / softbackPrint on demand

D'yachenko, Igor'

LAP Lambert Academic Publishing

EAN: 9783844354560

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Osnovnoy tsel'yu raboty yavlyaetsya vyyavlenieosobennostey, protivorechiy, effektivnosti vozdeystviyareklamy kino i eye vospriyatiya razlichnymi kategoriyamizriteley. Teoretiko-metodologicheskuyu osnovu rabotysostavlyayut kak issledovaniya v oblasti sotsiologiireklamy, marketinga, psikhologii reklamnogovozdeystviya, tak i voprosy sotsiologii kino,iskusstvovedeniya. Problema vozdeystviya sovremennoyreklamy kino rassmatrivaetsya v kontekste osnovnykhprotivorechiy epokhi postmodernizma i massovoykul'tury. Empiricheskuyu bazu issledovaniya sostavilisotsiologicheskie oprosy i kontent-analizaudiovizual'noy reklamy kino.

EAN 9783844354560

ISBN 3844354565

Binding Paperback / softback

Publisher LAP Lambert Academic Publishing

Publication date July 3, 2011

Pages 148

Language Russian

Dimensions 229 x 152 x 9

Readership General

Authors D'yachenko, Igor'

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