Intellectual capital Millennials

Intellectual capital Millennials

EnglishPaperback / softbackPrint on demand
García Lirios, Cruz
GlobeEdit
EAN: 9786139416431
Print on demand
Delivery on Friday, 14. of March 2025
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Detailed information

The use of the mobile in millennials, for the purposes of this work, refers to an expression system based on emojis or emoticons, in a sense different from other generations, millennials use the mobile considering the skills and knowledge of their contacts and possible or future contacts. Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the Intellectual Capital consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols..
EAN 9786139416431
ISBN 6139416434
Binding Paperback / softback
Publisher GlobeEdit
Pages 76
Language English
Dimensions 220 x 150
Authors García Lirios, Cruz; Rincón Ornelas, Rosa María; Villegas González, Eleazar
Manufacturer information
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