Heterogenität in der Präferenzanalyse | Megabooks SK

Society & social sciences

Heterogenität in der Präferenzanalyse

GermanPaperback / softback

Gabler

EAN: 9783824491179

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Detailed information

Anhand einer Simulationsstudie vergleicht Sonja Gensler die Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden zur Erfassung und Analyse von Konsumentenpraferenzen und untersucht die Moglichkeiten zur Berucksichtigung heterogener Praferenzen durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle.

EAN 9783824491179

ISBN 3824491176

Binding Paperback / softback

Publisher Gabler

Publication date August 28, 2003

Pages 306

Language German

Dimensions 210 x 148

Country Germany

Readership Professional & Scholarly

Authors Gensler Sonja

Illustrations XXVII, 306 S. 5 Abb.

Series Beiträge zur betriebswirtschaftlichen Forschung

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25,931,997 books and 4,732,408 eBooks currently available

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for purchases over € 50

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© 2022 Megabooks SK spol. s r.o. - foreign literature. Exclusive distributor of Oxford University Press

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