Yield-Management und Kundenzufriedenheit | Megabooks SK

Economics, finance, business & management

Business & management

Sales & marketing

Yield-Management und Kundenzufriedenheit

EnglishPaperback / softback

Lindenmeier, Jörg

Gabler

EAN: 9783824408207

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Detailed information

Jorg Lindenmeier untersucht die Auswirkungen des Yield-Managements auf die Kundenzufriedenheit. Er zeigt, dass die Anwendung der simultanen Steuerung von Preisen und Kapazitatsverfugbarkeiten die Beziehung zu Kunden primar negativ beeinflussen kann und dass dieser Effekt in verschiedenen Buchungsklassen unterschiedlich stark ist.

EAN 9783824408207

ISBN 3824408201

Binding Paperback / softback

Publisher Gabler

Publication date March 30, 2005

Pages 197

Language English

Dimensions 210 x 148

Country Germany

Readership Professional & Scholarly

Authors Lindenmeier, Jorg

Illustrations XVII, 197 S. 3 Abb.

Series Wirtschaftswissenschaften

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