Digital Darwinism

Digital Darwinism

EnglishPaperback / softbackPrint on demand
Kreutzer, Ralf T.
Springer, Berlin
EAN: 9783642544002
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Detailed information

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
EAN 9783642544002
ISBN 3642544002
Binding Paperback / softback
Publisher Springer, Berlin
Publication date October 2, 2014
Pages 257
Language English
Dimensions 235 x 155
Country Germany
Readership Professional & Scholarly
Authors Kreutzer, Ralf T.; Land Karl-Heinz
Illustrations XIV, 257 p. 120 illus., 105 illus. in color.