Marketing 2.0

Marketing 2.0

EnglishPaperback / softbackPrint on demand
Corbae Gerald
Springer, Berlin
EAN: 9783642055515
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Detailed information

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

EAN 9783642055515
ISBN 3642055516
Binding Paperback / softback
Publisher Springer, Berlin
Publication date December 14, 2010
Pages 154
Language English
Dimensions 235 x 155
Country Germany
Authors Corbae Gerald; Jensen Jacob B.; Schneider Dirk
Illustrations VI, 154 p.
Edition Softcover reprint of the original 1st ed. 2003
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