Fundamentos de Marketing

Fundamentos de Marketing

EnglishPaperback / softback
Lamb, Charles (Texas Christian University)
Cengage Learning Editores S.A. de C.V.
EAN: 9789706864390
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Detailed information

Version condensada del exitoso titulo Marketing de Charles W Lamb, Joseph J Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.
EAN 9789706864390
ISBN 9706864393
Binding Paperback / softback
Publisher Cengage Learning Editores S.A. de C.V.
Publication date September 5, 2005
Pages 572
Language English
Dimensions 215 x 274 x 29
Country Mexico
Readership Tertiary Education
Authors Joseph W., Hair (Universidad del Estado de Louisiana); Lamb, Charles (Texas Christian University)
Edition 4 ed