"GDP" Conditioned Reflexes

The implementation of sustainability into the product portfolio should be focused on the dimensions; environmental, social and economic sustainability variables, introducing these in the complete process from the early stage of the innovation process and integrating them with other elements of the portfolio evaluation criteria. The evaluation criteria should be applied in the complete life cycle of the product and/ or service with a holistic view which hallmarks systems thinking perspective, including in the process the stakeholders' participation, the arranging of a competent team, the management of a correct supply chain and other factors. For the portfolio selection criteria there are multiple methods, frameworks, guidelines, strategies, etc., that have been used or adapted. The most used tools for guiding the selection of the elements that will be part of the portfolio are the BSC, Stage-Gate model and LCA. There is a gap between portfolio management and sustainability implementation, and for that reason some companies have developed their tools to include sustainability in their portfolio.