International Business

International Business

EnglishPaperback / softback
Czinkota Michael R.
Cambridge University Press
EAN: 9781108701440
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Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
EAN 9781108701440
ISBN 1108701442
Binding Paperback / softback
Publisher Cambridge University Press
Publication date September 16, 2021
Pages 588
Language English
Dimensions 246 x 189 x 27
Country United Kingdom
Authors Czinkota Michael R.; Gupta Suraksha; Ronkainen, Ilkka A.
Illustrations Worked examples or Exercises
Edition 9 Revised edition