How To Grow Your Small Business Rapidly online

For the small business owner, the internet is the most powerful and cost effective marketing device of the 21st century. This book shows you how to: take full advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available; resources that could make the difference between building a viable business or shutting up shop; use tried and tested strategies designed exclusively for modern small business and embryonic start-ups - to add to your existing local sales potential or to reach a global market; and, implement practical ideas for reaching new customers and increasing sales.

Contents: 1. Using the internet for the purpose it was devised; 2. Why even the most unlikely small enterprises can prosper online; 3. Why the internet is tailor-made for small business; 4. How to convert your local business into a global concern; 5. The power of recognition as an expert in your niche; 6. How to become famous online as a small business owner; 7. Creating your plan of action for the internet; 8. Why marketing online is fast, easy, stress-free; 9. Why niche marketing works best for small business; 10. Why your domain name must reflect your enterprise; 11. Building a website tailored to your precise needs; 12. Creating content rich pages to lure the 'spiders'; 13. How to write sales copy that sizzles; 14. Why power keywords are germane to successful promotion; 15. How to avoid search engine positioning mistakes; 16. Snaring the 'spiders' to generate top ten rankings on demand; 17. Creating site maps to feed the spiders; 18. Flooding your site with low and no-cost traffic; 19. Converting your expertise into digital produce; 20. Using the amazing authority of zero cost articles to lure visitors; 21. The power of linking to other websites; 22. The changing face of email marketing; 23. Why you must create your own newsletter; 24. The influence of list building in attracting prospects; 25. Create your own blog and send business messages; 26. What RSS is and what it can do for you; 27. Let google Adsense add to your oline income; 28. Converting prospects into customers; 29. How to set up an online payment system; 30. Giving stuff away for free to attract visitors; 31. Test marketing your online activities; 32. How to analyse virtual footfall to improve your website; 33. Servicing your customers online; 34. What online marketing cannot do for you; 35. Channelling your online fame into offline activity; 36. Getting it all together to grow your small business rapidly; Glossary; Useful reading; Resources; Virtual bookmarks; Index.