Market Analysis

Market Analysis

EnglishPaperback / softbackPrint on demand
Winston William
Taylor & Francis Inc
EAN: 9781560242697
Print on demand
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Detailed information

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!

EAN 9781560242697
ISBN 1560242698
Binding Paperback / softback
Publisher Taylor & Francis Inc
Publication date June 28, 1993
Pages 254
Language English
Dimensions 210 x 148
Country United States
Readership Professional & Scholarly
Authors Dunn, John Paul; Sherwood, Philip K; Stevens, Robert E; Winston William