Consumer Research Methods

Consumer Research Methods

EnglishPrint on demand
SAGE Publications Ltd
EAN: 9781446208502
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This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.
EAN 9781446208502
ISBN 1446208508
Publisher SAGE Publications Ltd
Publication date April 15, 2013
Pages 1680
Language English
Dimensions 173 x 249 x 159
Country United Kingdom
Series Sage Benchmarks in Social Research Methods