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Winning the Global TV News Game

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Winning the Global TV News Game

EnglishHardbackPrint on demand
Carla Brooks, Johnston
Taylor & Francis Ltd
EAN: 9781032607757
Print on demand
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€129.08
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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

EAN 9781032607757
ISBN 1032607750
Binding Hardback
Publisher Taylor & Francis Ltd
Publication date December 22, 2023
Pages 340
Language English
Dimensions 234 x 156
Country United Kingdom
Authors Carla Brooks, Johnston
Series Routledge Library Editions: Broadcasting
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