Space Tourism Investment

Space tourism investment, a niche segment of the aviation industry, has radically altered the private sector. A noticeable trend in this market has been the development of commercial space with numerous start-ups and ventures underway. Adopting a concept-driven approach, we conduct a hybrid review to sketch the emerging market areas in space tourism and provided insights into tourists' behavioral responses. Our results are supplemented by an analysis of public viewpoints on space-faring to gauge their alignment with academic views on space tourism. We also develop an integrative framework to elucidate how personality interacts with scenario to influence the feelings, thoughts, and behaviors of space tourists and their responses toward space tourism. We recognize critical gaps in previous literature and propose the following recommendations to guide future research: Conceptualization of travel services and tourism typology in the new space market