Foundations of Marketing

Foundations of Marketing

EnglishPaperback / softback
Ferrell, O. C. (Auburn University)
Cengage Learning, Inc
EAN: 9781285429779
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Detailed information

Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.
EAN 9781285429779
ISBN 128542977X
Binding Paperback / softback
Publisher Cengage Learning, Inc
Publication date January 13, 2014
Pages 576
Language English
Dimensions 218 x 276 x 24
Country United States
Readership General
Authors Ferrell, O. C. (Auburn University); Pride, William (Texas A&M University)
Edition 6 ed