China Goes West

China Goes West

EnglishHardback
Backaler Joel
Palgrave Macmillan
EAN: 9781137293923
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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
EAN 9781137293923
ISBN 1137293926
Binding Hardback
Publisher Palgrave Macmillan
Publication date April 14, 2014
Pages 190
Language English
Dimensions 216 x 140
Country United Kingdom
Readership Professional & Scholarly
Authors Backaler Joel
Illustrations XVII, 190 p.