Marketing Foundations, International Edition

Marketing Foundations, International Edition

EnglishPaperback / softback
Hult G. Tomas
Cengage Learning, Inc
EAN: 9781133190974
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Detailed information

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.
EAN 9781133190974
ISBN 1133190979
Binding Paperback / softback
Publisher Cengage Learning, Inc
Publication date June 6, 2012
Pages 736
Language English
Dimensions 25 x 216 x 274
Country United States
Authors Ferrell, O. C.; Hult G. Tomas; Pride, William
Edition 5 ed
Series International Edition