Transforming Type

Transforming Type

EnglishPaperback / softbackPrint on demand
Brownie Barbara
Bloomsbury Publishing PLC
EAN: 9780857856333
Print on demand
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Detailed information

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper’s title sequence design, kinetic poetry and MPC’s idents for the UK’s Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
EAN 9780857856333
ISBN 0857856332
Binding Paperback / softback
Publisher Bloomsbury Publishing PLC
Publication date December 18, 2014
Pages 128
Language English
Dimensions 246 x 189
Country United Kingdom
Authors BROWNIE BARBARA
Illustrations 16 colour and 24 b/w illus