Liberating the Corporate Soul

Liberating the Corporate Soul

EnglishPaperback / softback
Barrett, Richard
Taylor & Francis Ltd
EAN: 9780750670715
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Tapping into the latent creativity and productivity in an organizations employees are two of the most important things any successful business should be concerned with. In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital.

In turbulent times, strategic success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.

This bestselling book presents a convincing rationale for making ethical and socially responsible behavior the keystone in providing a high performance, globally successful business.

EAN 9780750670715
ISBN 0750670711
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date October 22, 1998
Pages 246
Language English
Dimensions 229 x 152
Country United Kingdom
Authors Barrett, Richard
Manufacturer information
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