Campaign 2000

Campaign 2000

EnglishHardback
Benoit William L.
Rowman & Littlefield
EAN: 9780742529137
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Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
EAN 9780742529137
ISBN 0742529134
Binding Hardback
Publisher Rowman & Littlefield
Publication date September 29, 2003
Pages 304
Language English
Dimensions 236 x 158 x 26
Country United States
Readership Professional & Scholarly
Authors Benoit William L.; Hansen Glenn J.; McGuire John P.; McHale John P.; Pier P. M.
Series Communication, Media, and Politics