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Marketing an Introduction

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Marketing an Introduction

EnglishPaperback
Armstrong, Gary
Pearson Education Limited
EAN: 9780273713951
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"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
EAN 9780273713951
ISBN 0273713957
Binding Paperback
Publisher Pearson Education Limited
Publication date April 30, 2009
Pages 648
Language English
Dimensions 265 x 195
Country United Kingdom
Readership Tertiary Education
Authors Armstrong, Gary; Brennan, Ross; Harker, Michael; Kotler, Philip
Illustrations Illustrations
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