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Economics, finance, business & management
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Management & management techniques
Innovation Management and New Product Development

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Innovation Management and New Product Development

EnglishPaperback
Trott, Paul
Pearson Education Limited
EAN: 9780273713159
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Detailed information

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

EAN 9780273713159
ISBN 0273713159
Binding Paperback
Publisher Pearson Education Limited
Publication date March 4, 2008
Pages 616
Language English
Dimensions 246 x 189 x 32
Country United Kingdom
Readership Professional & Scholarly
Authors Trott, Paul
Illustrations Illustrations
Edition 4 Rev ed
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