Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

EnglishPaperback
Hooley, Graham J.
Pearson Education Limited
EAN: 9780273706977
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EAN 9780273706977
ISBN 0273706977
Binding Paperback
Publisher Pearson Education Limited
Publication date December 17, 2007
Pages 636
Language English
Dimensions 246 x 189 x 34
Country United Kingdom
Readership Professional & Scholarly
Authors Hooley, Graham J.; Nicoulaud, Brigitte; Piercy, Nigel F.; Saunders, John A.
Illustrations ill
Edition 4 Rev ed