Battle of the Titans

Battle of the Titans

EnglishPaperback / softbackPrint on demand
Vogelstein Fred
HarperCollins Publishers
EAN: 9780007518845
Print on demand
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The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.

Whether you’re an iPhone addict or Android champion, it’s undisputed that Apple and Google are the two tech giants setting the agenda – revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It’s a tale of backstabbing, personality clashes and brutal mind games.

Fred Vogelstein here reveals all about this bitter feud – from the shocking truth behind the iPhone’s launch to the realities of development hell and the demise of Google’s ‘don’t be evil’ mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

EAN 9780007518845
ISBN 0007518846
Binding Paperback / softback
Publisher HarperCollins Publishers
Publication date October 23, 2014
Pages 272
Language English
Dimensions 198 x 129 x 17
Country United Kingdom
Readership General
Authors Vogelstein Fred