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Strategic Marketing

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Strategic Marketing

EnglishPaperback / softback
Joubert, Prof Pierre
Oxford University Press Southern Africa
EAN: 9780199044931
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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
EAN 9780199044931
ISBN 0199044937
Binding Paperback / softback
Publisher Oxford University Press Southern Africa
Publication date May 14, 2014
Pages 400
Language English
Dimensions 242 x 169 x 18
Country South Africa
Readership Professional & Scholarly
Authors de Villiers, Mr Kosie; Goldman, Prof Michael; Herbst, Prof Frikkie; Jonker, Ms Adri; Joubert, Prof Pierre; McCoy, Dr Sean; Strydom, Prof Johan; Visser, Mr Hennie
Editors Jansen van Rensburg, Prof Mari; Venter, Prof Peet
Edition 2 Revised edition
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