German
German
Economics, finance, business & management
Business & management
Sales & marketing
Von der Offline- zur Online-Kommunikation

Von der Offline- zur Online-Kommunikation

GermanPaperback / softback
Platt Stephan
Gabler
EAN: 9783824408214
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Delivery on Friday, 11. of July 2025
€67.82
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Detailed information

Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.
EAN 9783824408214
ISBN 382440821X
Binding Paperback / softback
Publisher Gabler
Publication date November 24, 2005
Pages 287
Language German
Dimensions 240 x 170
Country Germany
Readership Professional & Scholarly
Authors Platt Stephan
Illustrations 287 S. Mit Online-Extras.
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