Type is Beautiful

Type is Beautiful

EnglishHardback
Loxley Simon
Bodleian Library
EAN: 9781851244317
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Behind every typeface is a story – who designed it, and why? What are its distinctive characteristics, and what cultural baggage does it carry?

This book explores fifty of the most remarkable typefaces, dating from the birth of European printing in the fifteenth century (and the type used in the Gutenberg Bible – the first significant book to be printed in Europe) to the present day. It features key examples in the aesthetic development of typography (Caslon, Baskerville, Bodoni) and those fonts which have made a significant impact on the wider world.

Many fonts have added style to something culturally important (such as Johnston Sans on the London Underground), or assumed a cultural significance of their own, sometimes by accident. The designer of Comic Sans, for example, created the typeface for use in speech bubbles for a Microsoft programme, never expecting it to become one of the world’s favourite – and also most maligned – fonts.

Through the fonts this book also examines the often colourful lives of the key designers in the evolution of typography: Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison and William Morris, among others – including one who threw his unique set of metal type into the Thames to prevent others from misusing it – and the enduring influence they have had on print culture.

Of equal appeal to general readers, designers and typographers, this book is a vibrant cultural guide to the aesthetic choices we make in order to spread the word.
EAN 9781851244317
ISBN 185124431X
Binding Hardback
Publisher Bodleian Library
Publication date August 12, 2016
Pages 288
Language English
Dimensions 216 x 138
Country United Kingdom
Readership General
Authors Loxley Simon
Illustrations 50 Illustrations, black and white