English
English
Economics, finance, business & management
Economics
International Marketing

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International Marketing

EnglishPaperback / softback
Czinkota, Michael
Cengage Learning, Inc
EAN: 9781133627517
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Detailed information

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
EAN 9781133627517
ISBN 113362751X
Binding Paperback / softback
Publisher Cengage Learning, Inc
Publication date August 13, 2012
Pages 720
Language English
Dimensions 33 x 213 x 274
Country United States
Readership General
Authors Czinkota, Michael; Ronkainen, Ilkka
Edition 10 ed
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