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Marketing Principles

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Marketing Principles

EnglishPaperback / softback
Pride, William (Texas A&M University)
Cengage Learning EMEA
EAN: 9780170254793
Awaiting reprint, reprint date unknown
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Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. With Student Access 12 Months. Lukas Uni of Melbourne; Outi Niininen is at La Trobe University.
EAN 9780170254793
ISBN 0170254798
Binding Paperback / softback
Publisher Cengage Learning EMEA
Publication date August 19, 2014
Pages 640
Language English
Dimensions 276 x 211 x 21
Country United Kingdom
Readership Tertiary Education
Authors Ferrell, O. C. (Auburn University); Lukas, Bryan (University of Melbourne); Niininen, Outi (La Trobe University); Pride, William (Texas A&M University); Schembri, Sharon (University of Texas)
Edition 2 ed
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