German
German
Economics, finance, business & management
Business & management
Sales & marketing
Marketingforschung

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Marketingforschung

GermanHardbackPrint on demand
Bernecker, Michael
Oldenbourg
EAN: 9783486250428
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Zentrales Thema für das Prüfungsfach Marketing: Es wird gut verständlich und unter dem Aspekt Wissenreproduktion aufbereitet dargestellt. Ausdem Inhalt: Grundlagen der Marketingforschung. Definition. Design. Datengewinnung. Datenanalyse. Dokumentation.
EAN 9783486250428
ISBN 3486250426
Binding Hardback
Publisher Oldenbourg
Publication date September 22, 1999
Pages 153
Language German
Dimensions 244 x 170 x 11
Readership General
Authors Bernecker, Michael
Illustrations Num. figs.
Edition Reprint 2018 ed.
Series Wisorium - Wirtschafts- Und Sozialwissenschaftliches Repetit
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