Advertising Management

Advertising Management

EnglishEbook
Jugenheimer, Donald W
Taylor & Francis Ltd
EAN: 9781317477655
Available online
€101.69
Common price €112.99
Discount 10%
pc

Detailed information

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on ''managing yourself'' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
EAN 9781317477655
ISBN 1317477650
Binding Ebook
Publisher Taylor & Francis Ltd
Publication date December 18, 2014
Pages 288
Language English
Country United Kingdom
Authors Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein