UX Strategy

UX Strategy

EnglishEbook
Levy, Jaime
O'Reilly Media
EAN: 9781449373009
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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasnt been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether youre an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, youll also gain different perspectives on the subject through interviews with top strategists.Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using prototypesDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
EAN 9781449373009
ISBN 1449373003
Binding Ebook
Publisher O'Reilly Media
Pages 312
Language English
Country Uruguay
Authors Levy, Jaime
Manufacturer information
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