Born Global Firms

Born Global Firms

AngličtinaEbook
Cavusgil, S. Tamer
Business Expert Press
EAN: 9781606490136
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Podrobné informácie

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
EAN 9781606490136
ISBN 1606490133
Typ produktu Ebook
Vydavateľ Business Expert Press
Dátum vydania 1. augusta 2009
Stránky 125
Jazyk English
Krajina Uruguay
Autori Cavusgil, S. Tamer; Knight, Gary