Negotiating Business Narratives

Negotiating Business Narratives

AngličtinaEbook
Borins, Sandford
Springer International Publishing
EAN: 9783319779232
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Podrobné informácie

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
EAN 9783319779232
ISBN 3319779230
Typ produktu Ebook
Vydavateľ Springer International Publishing
Dátum vydania 28. marca 2018
Jazyk English
Krajina Uruguay
Autori Borins, Sandford; Herst, Beth
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