Turkish Business Studies

Business sector is the backbone of Turkish economy and is one of the most important keys to the survival of society. Rapid changes in the environment, globally or locally, affect all the policy makers including business management. The main purpose of The Turkish Business Studies is to summarize the recent knowledge in Turkish business. This collection of over 13 articles varying in depth and length presents the major areas of business: economics, finance and marketing. The readers encounter both qualitative and quantitative studies with a variety of approaches and perspectives. All articles share the same task of providing useful and recent information. The knowledge presented in this book does not bring forward a definitive and final word for Turkish business surely. However, the selected topics are presented adequately. The book addresses different types of users such as researching university students, researchers focusing on Turkish business studies, business teachers preparing presentations, financial advisors, analysts working on reports, and current and future scholars. Sincerely Editors