Entrepreneurship and Innovation

Entrepreneurship and Innovation

AngličtinaPevná väzbaTlač na objednávku
Mazzarol, Tim
Springer Verlag, Singapore
EAN: 9789811394119
Tlač na objednávku
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Podrobné informácie

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.


EAN 9789811394119
ISBN 9811394113
Typ produktu Pevná väzba
Vydavateľ Springer Verlag, Singapore
Dátum vydania 12. decembra 2019
Stránky 509
Jazyk English
Rozmery 235 x 155
Krajina Singapore
Čitatelia Professional & Scholarly
Autori Mazzarol, Tim; Reboud Sophie
Ilustrácie XXVI, 509 p. 149 illus.
Edícia 4th ed. 2020
Séria Springer Texts in Business and Economics