Media Psychology

Media Psychology

AngličtinaMäkká väzbaTlač na objednávku
Kumar Navin
Taylor & Francis Ltd
EAN: 9780367676223
Tlač na objednávku
Predpokladané dodanie v utorok, 18. marca 2025
43,02 €
Bežná cena: 47,80 €
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Podrobné informácie

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media.

This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

EAN 9780367676223
ISBN 0367676222
Typ produktu Mäkká väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 24. decembra 2020
Stránky 276
Jazyk English
Rozmery 234 x 156
Krajina United Kingdom
Čitatelia Postgraduate, Research & Scholarly
Autori Kumar Navin
Ilustrácie 39 Tables, black and white; 1 Line drawings, black and white; 19 Halftones, black and white; 20 Illustrations, black and white
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