Nudge, Nudge, Think, Think

Nudge, Nudge, Think, Think

AngličtinaEbook
John, Peter (Professor of Public Policy)
MANCHESTER UNIVERSITY PRESS
EAN: 9781526153487
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How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice. Updated and rewritten, this second edition features a new epilogue that reflects on recent developments in nudge theory and practice, introducing a radical version of nudge, 'nudge plus'. There is also a substantial prologue by Cass Sunstein. -- .
EAN 9781526153487
ISBN 1526153483
Typ produktu Ebook
Vydavateľ MANCHESTER UNIVERSITY PRESS
Dátum vydania 29. mája 2020
Stránky 320
Jazyk English
Krajina United Kingdom
Autori Cotterill, Sarah (Research Fellow); John, Peter (Professor of Public Policy); Moseley, Alice (Lecturer in Politics); Richardson, Liz (Reader in Politics); Smith, Graham (Professor of Politics); Stoker, Gerry; Wales, Corinne
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