INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

ŠpanielčinaMäkká väzba
A.A.V.V
PEARSON-PRENTICE HALL
EAN: 9781292251523
Na objednávku
Predpokladané dodanie v utorok, 8. apríla 2025
79,53 €
Bežná cena: 88,37 €
Zľava 10 %
ks
Chcete tento titul ešte dnes?
kníhkupectvo Megabooks Banská Bystrica
nie je dostupné
kníhkupectvo Megabooks Bratislava
nie je dostupné
kníhkupectvo Megabooks Košice
nie je dostupné

Podrobné informácie

Explore key concepts of managing innovation and engage with latest developments in the field

 

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

 

Pearson, the world's learning company.  
EAN 9781292251523
ISBN 1292251522
Typ produktu Mäkká väzba
Vydavateľ PEARSON-PRENTICE HALL
Dátum vydania 11. marca 2021
Stránky 568
Jazyk Spanish
Rozmery 244 x 188 x 20
Krajina United Kingdom
Autori A.A.V.V
Edícia 7 ed
Informácie o výrobcovi
Kontaktné informácie výrobcu momentálne nie sú dostupné online, na náprave intenzívne pracujeme. Ak informáciu potrebujete, napíšte nám na helpdesk@megabooks.sk, radi vám ju poskytneme.