International Business

International Business

AngličtinaMäkká väzba
Czinkota Michael R.
Cambridge University Press
EAN: 9781108701440
Na objednávku
Predpokladané dodanie v pondelok, 20. januára 2025
66,42 €
Bežná cena: 73,80 €
Zľava 10 %
ks
Chcete tento titul ešte dnes?
kníhkupectvo Megabooks Banská Bystrica
nie je dostupné
kníhkupectvo Megabooks Bratislava
nie je dostupné
kníhkupectvo Megabooks Košice
nie je dostupné

Podrobné informácie

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
EAN 9781108701440
ISBN 1108701442
Typ produktu Mäkká väzba
Vydavateľ Cambridge University Press
Dátum vydania 16. septembra 2021
Stránky 588
Jazyk English
Rozmery 246 x 189 x 27
Krajina United Kingdom
Autori Czinkota Michael R.; Gupta Suraksha; Ronkainen, Ilkka A.
Ilustrácie Worked examples or Exercises
Edícia 9 Revised edition