Designing the Music Business

Designing the Music Business

AngličtinaMäkká väzbaTlač na objednávku
Morrow Guy
Springer, Berlin
EAN: 9783030481162
Tlač na objednávku
Predpokladané dodanie v utorok, 18. marca 2025
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Podrobné informácie

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.

Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them.

Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications. 


EAN 9783030481162
ISBN 3030481166
Typ produktu Mäkká väzba
Vydavateľ Springer, Berlin
Dátum vydania 11. júna 2021
Stránky 201
Jazyk English
Rozmery 235 x 155
Krajina Switzerland
Autori Morrow Guy
Ilustrácie 24 Illustrations, color; 3 Illustrations, black and white; XI, 201 p. 27 illus., 24 illus. in color.
Edícia 2020 ed.
Séria Music Business Research
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