Events Management

Events Management

AngličtinaMäkká väzba
CABI Publishing
EAN: 9781845936822
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Podrobné informácie

Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
EAN 9781845936822
ISBN 1845936825
Typ produktu Mäkká väzba
Vydavateľ CABI Publishing
Dátum vydania 27. septembra 2010
Stránky 256
Jazyk English
Rozmery 246 x 189 x 17
Krajina United Kingdom
Čitatelia Further/Higher Education
Editori Dickson Geoff; Robinson, Peter; Wale Debra
Séria CABI Tourism Texts