Advertising Progress

Advertising Progress

AngličtinaMäkká väzba
Laird Pamela Walker
Johns Hopkins University Press
EAN: 9780801866456
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Podrobné informácie

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
EAN 9780801866456
ISBN 0801866456
Typ produktu Mäkká väzba
Vydavateľ Johns Hopkins University Press
Dátum vydania 17. apríla 2001
Stránky 506
Jazyk English
Rozmery 229 x 152
Krajina United States
Autori Laird Pamela Walker
Séria Studies in Industry and Society
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